Is it possible for visitors to your website to determine what your firm does within five seconds of landing on it? Is it possible for people to navigate the blog if they need to? Is the structure of your pricing information easy to comprehend? Is your website’s bounce rate as low as possible?
You might want to rethink your website design and optimization strategy if you reply ‘no’ to any of these questions.
A great website has a design that contributes to the user experience and functionality and appropriately compliments the website’s content.
It can be straightforward to overlook these things, believing that they are the least important thing to care about on your website’s totem pole of priorities. However, a successful website with high-performing content and a fantastic user experience must strike a balance between the two.
You don’t want to put in the effort to create great material for your blog or service pages, only for it to go ignored owing to design flaws such as navigation challenges or confusing layouts or for conversion possibilities to be missed.
However, a lot falls under the banner of website user experience, and it can be difficult to grasp everything under it while also determining the most critical items to address.
So, what information do you require to begin upgrading your web design? Most of the top web development companies in India follow the following:
- Make a game plan.
Assuming you’ve determined that your website could benefit from some improvements, it’s time to go backward and devise a strategy for implementing those improvements.
Begin by creating a map of your customer journey, starting with the first time a visitor comes to your website and ending with the moment they become a customer.
Consider which pages they are likely to visit, what material they are likely to read, and which offers they are likely to convert on while planning your website strategy. Being aware of this can assist you in creating a website that genuinely helps nurture leads through the sales funnel.
- Remove all distractions and reduce friction in the workplace.
Certain features on your website will detract from the value and message you are attempting to communicate.
When dealing with an audience that has an attention span of only eight seconds, you must make it apparent what your user will learn on the page they are now seeing. Your design must not detract from this message.
Ensuring you have consistent brand standards from which you may work is the first step in this process.
This section should include information about your font styles, colors, graphics, iconography, and logo usage, among other things. If brands do not have this, it is straightforward for them to struggle while designing pages. The use of arbitrary colors and various font styles and sizes will most certainly become commonplace, which might detract from your message or cause visual confusion for those attempting to convert as a result.
- Incorporate social proof.
As a general rule, if you purchase on Amazon like most people, you’ll gravitate toward things that have a high percentage of four- or five-star reviews from people who have written about their experiences with a product.
The same effect is applied to your product or service and your website in the same way. According to studies conducted on the subject, customers are 58 percent more inclined to purchase your goods if they witness compelling testimonials from genuine people.