The format of video has always been popular among internet users. According to a study conducted on behalf of Facebook members in 2017, it’s the preferred medium for internet users. In Brazil, the way users consume content has changed too; nowadays, people spend 149 minutes on their smartphones and more than 113 minutes on the television. The experience that a user is looking for when watching a video on YouTube has never been more comprehensive. We are always searching for high-quality content to enjoy in our hands. Anyone who plans to create such content is expected to adapt to the latest trends on the platform.
The site also produced the next generation of celebrities known as YouTubers. It is not just an outlet for young people and a means to communicate; video production on YouTube is now a lucrative business. YouTubers earn money by advertising brands and products through their videos and taking part in events. YouTuber Whindersson Nunes for instance, has a humorous channel with videos that reach greater than 10 million views and estimated revenues from ads insertions ranging from R$55,000 and R$880,000 per month.
For Katia Damasceno, Social Media manager at the agency Fess’Kobbi and an expert in digital marketing YouTubers are already taking up spaces that were before occupied by actors or famous people. “This is because the people who youtube today are extremely close to their audience. It represents the concept of representation and has a intimate relationship with the public” Katia explains Katia when she speaks to Estadao.
There’s a frenzied desire among young people to become YouTubers, and the reasons are diverse, which is why we spoke to YouTuber Bianca Tatto, known as Bibi who is the top of the line for views per month among female gamers in Brazil on what it’s like being a YouTuber. Bibi has a home in Sao Paulo and posts Minecraft videos, posts vlogs and also is a singer on her channel, which is home to more than 500 million views. Since the age of a baby she has always wanted to create videos on various subjects due to simply the reason that she could record and, prior to that she’d never made something “professional”. The channel now is home to more than four million subscribers and she has a successful career that explores YouTube’s world as well as music careers and has even published two books!
“There are some who claim that if a channel doesn’t function, it’s because the channel was not meant to be. However, if you’re interested in it to be, it’s supposed to be! Always strive to enhance your content Find ways to engage your viewers and attempt to make viewers connect with the content through your video” says Bibi.
The life of a YouTuber isn’t simple. This is why we’ve compiled 10 tricks to aid you in creating your channel to be successful.
1. Select the channel theme
What do you plan to discuss? Choose a subject you like, and you are able to promote using an image format. It is crucial to know these two aspects to create the channel that will be your name and which inspires you to create videos. For instance, if you like makeup and are knowledgeable about makeup, it could be the theme of your channel. Don’t be confined to one subject. Try to come up with something that grabs your audience’s interest and keeps them entertained. You can pick subjects that are always growing like news or humor, games, cooking or cooking tutorials, however, you could also pick something specific. Perhaps the audience isn’t as large, but you will always find a lively and lucrative audience.
2. Define your audience
Knowing your audience is vital in devising a strategy for your channel as well as creating relevant and helpful content that is capable of attracting and converting them into active subscribers. Based on the subject matter the channel is based on, you need to determine who you’ll be broadcasting the message. Do you intend to target either adults or children? Females or males? What is your lifestyle? What is your education level? What causes do your support? What protests do you oppose? Do you like to do during your spare time? How long have they been online? Of course, each channel has to trace their profile in accordance with its particulars however, everyone should know the person they intend to communicate with prior to switching on cameras to capture.
3. Be aware of the equipment you require
In this point, the best option is to determine the equipment required to create your video. Set a budget based on the items you have right now – high-quality equipment is important, however, it’s not all. If you aren’t able to purchase cameras, you can do it on your phone or another gadget, the most key is to offer relevant and engaging content. If possible you should invest in lighting, a tripod or a microphone, an upgraded computer with a capture card, and editing software. It is crucial to ensure that your videos are of high-quality images and it is equally important that prior to uploading, ensure whether you have the sound in the right place to be understood, and that the message is clearly communicated to the viewer.
4. Make sure you have good lighting and the scenery
If you want to make a video of high quality, it’s essential that it has adequate lighting. If you can’t afford lighting, use your creativity. Make sure to shoot videos using lighting, such as lighting with a strong LED lamp that mainly will illuminate the subject in the. Similar to most vlogs your face is often the focal point, so it must be well illuminated. It is also essential to ensure that the surrounding is still, so that there is no any background noise. Request everyone to quieten down, shut off appliances in the home like the washing machine, air conditioning or TV, and also make an effort to record the busy streets and areas that have lots of noise.
The space should be cleaned and organized. Be sure to make your surroundings that are related to the subject of your channel so your subscribers are able to identify them when they visit your videos. If you aren’t able to purchase anything right now, consider to decorate your home with items you can find in your home. If you’re creative and determined you can make an amazing scenario. Your attire will be a part of the scene So, try to be a good fit for your audience and the topic you’re discussing.
5. Edit your videos
It is vitally important to understand how to edit your video in order to make it successful . Editing tools come with their own language, filled with words that can be a bit jarring to those not working in the industry, but knowing the entire nuances of this procedure can help you start the video editing process. People prefer videos that are short and this can be achieved by making a montage from the editing steps which can control the length that the film runs and making it enjoyable.
Making use of images, gifs, or video clips , by altering the captions are ways to make your video more entertaining and appealing. Of course all of this cannot be arbitrary. Be sure that it is consistent in your content. In the case of a channel that is for business and is attracting an entrepreneurial audience This option might not be the most appropriate. Editing your videos is a great way to include a soundtrack as well as animations that convey the character that your company has.
An excellent tip is to think ahead about the ways the content is edited when recording. Utilize tools to improve the process of making videos and to facilitate separation and edits at the end. Some software can help create your own YouTube channel that has high-quality videos, with improved lighting, removing noise , and stabilizing the video. These include: Corel Video Studio, Windows Movie Make, Final Cut, Sony Vegas, ShotCut and Jahshaka.
6. Create the recording frequency
The regularity of posting videos is essential for all channels on YouTube. Plan your schedule so that you have sufficient time to edit, record, and post at least 3 days ahead. Begin with one video per week, and evaluate your organization over that time From there, you’ll be able to determine how many videos you are able to produce each month. It is advised to always have one backup video in case the video you intend to post will be delayed through all of the process. However, don’t keep too many videos on the tape if your channel relies on news and updates from all over the world.
YouTuber Bibi says she has fought hard to reach her audience. “I began as jokes I wasn’t sure how to edit, nor did I know how to create a video… Whatever I created I was required to chase after. The inspiration came from YouTube stars and uploaded videos each day through the channels, some with 100 views as I realized that my favourite YouTubers uploaded daily, so I was also required to post daily,” Bibi explains.
7. Make sure you disclose your information correctly on social media networks.
Utilize social networks to increase the use of your channel. Be it Facebook, Twitter, Instagram or another network it’s crucial to promote your channel. Find publications that grab interest of your target audience and begin a conversation with them on the platforms they are most likely to use.
On Youtube Make sure to attract the attention of viewers through the title and the keywords. When uploading videos, you should also add tags that are searchable, and others that are additionally very specific. It is essential to ensure that your video is found on search results when someone searches for a specific topic.
8. Be authentic and authentic
If you’re looking to be noticed you must have something that makes you stand out! Being authentic is the key to being a successful YouTuber. From a perspective of youth authenticity means “being yourself” and presenting yourself in a relaxed way. And while YouTuber streams have advanced technologically, YouTube allows content producers to produce a variety of original content. It also encourages the creation of to create new content because this artistic freedom encourages the development of original and innovative characters and formats. It is essential to be funny in attracting the attention of younger generations. Being able to present yourself in a positive and relaxed manner seems to be the most effective way of becoming more accessible to younger people. It’s not a surprise that the most popular YouTubers from Brazil create videos filled with fun and plenty of humor.
9. Be aware of all of the networks
Read the comments about the video and make suggestions. The main subjects of the channel identified by public opinion gets everyone interested in the subject and takes you out from your normal routine and gives the viewer more views. YouTube permits the creation of different formats and frames, and is able to accommodate a variety of creativity.
YouTube also permits a lot of interaction in comments and also calculates the number of subscribers who are sent emails every when new videos are released from the site. However, don’t overlook that there are users who are on Facebook, Twitter, or Instagram who must be informed of any news via these networks.
10. Don’t give up!
YouTube could be an exciting way to gain the success you desire, but it can be difficult if that’s your primary goal. Start an YouTube channel if you have a dream of entertaining others and sharing information or have a reason that is greater than the sign that has one million subscribers. Set a higher bar! It requires a lot of flexibility to comprehend the latest possibilities available today’s technology, as well as the tools to improve editing, content and achieving your goal for your channel. You can also opt to buy YouTube subscribers.
Don’t let anyone tell you that the dream you’ve got isn’t worthy of belief, or your plans won’t succeed or that you’ll never be able to achieve your objectives. Anyone who believes in themselves and succeeds always succeeds.
We wish you all the success results on your YouTube channel!