India, which has always welcomed technology and innovation, was introduced to TV first on September 15, 1959, through an experimental telecast in Delhi. And, since then, it has looked back not for once. A major breakthrough in the Indian television industry took place long back when DTH made its entry. A small, portable set top box and a rooftop antenna, and boom – we were flooded with hundreds of TV channels. We could access unlimited entertainment day in, day out.
However, technology has achieved several milestones since then, and here we are – devouring global entertainment through OTT platforms. These platforms have so much content to offer that sometimes we just can’t keep our eyes off them.
So, one of the leading DTH service providers in India, Tata Play, aims to fulfil the content cravings of its viewers even more after its rebranding. Tata Sky is now Tata Play, and the company is making sure that entertainment lovers keep on enjoying their TV viewing experience like always. Along with the DTH offers, you will keep on enjoying access to unlimited content from premium OTT platforms like before with Netflix being the new addition to the lot.
The Conception of Tata Play
So, what made Tata Play get its new name and identity?
With interests expanding to OTT and Broadband, the time had come for the brand to develop a unified identity that would help scale up its position in overall content distribution. Furthermore, the term “Play” signifies ease, youthfulness, fun and simplicity to the humongous trust and quality credentials of the Tata Brand, which itself is one of the most valuable brands in India.
Anurag Kumar, the Chief Communications Officer of Tata Play, accurately describes the ideas that went into the rebranding process. He explains that the company wanted to mould its identity into a brand that people can relate to in this rapidly changing ecosystem. The organisation aims to be future-proof as much as it wants to hold on to its core values.
Tata Play partnered with stars including Kareena Kapoor Khan, Saif Ali Khan, Priyamani and R Madhavan to acquaint people with its new brand identity, offers and services. For more information visit this site: cnnnewsworld
Tata Play: A Pool of Amazing Offers
- Tata Play Binge+: The Binge+ set top box will enable users to enjoy both live TV channels and OTT content on a multiple devices with a single binge combo pack subscription. With access to content from 12 OTT platforms and Amazon Prime Video, Netfilx in addition and features such as 7-days catchup shows, you’ll have a hard time keeping away from binge-ing.
- Netflix: The OTT giant has been included in the services to keep viewers hooked on the plethora of content the platform offers.
- Free service visits: All customers will have to pay zero fees on service visits as per the new offers.
- No reconnection charges: De-active DTH users can start recharging and get resumed on the platform with absolutely zero reconnection charges.
Wrapping Up
It’s time for you to get started on unlimited and quality entertainment. Get a new Tata Play DTH connection with the Binge+ set top box and unravel the true potential the entertainment world has to offer.
Make sure to put this on your tomorrow’s to-do list and delve deep into the world of wholesome entertainment.
Video to embed: https://www.youtube.com/watch?v=oGEbQ6hfqX0
Image to use:
https://www.davuniversity.org/images/files/study-material/History%20of%20DD.pdf
