New business owners often get overwhelmed by the number of things they need to do and set up. Once you dive into it, it seems like the list just keeps getting longer and it never ends. This is why it is important to do one thing at a time. Boosting your SEO strategy is quite an important one. Did you know that only 36% of SMBs have an SEO strategy? It may seem crazy, but this is actually good news for a young entrepreneur. If you work on your SEO, you will instantly be in the top 36%. Let’s see how you can go even further than that.
Keyword research
Firstly, you should think about your own product and your target audience. You need to ask yourself what your potential customers would type in their search engines while looking for the services your business provides. Start with listing all the keywords that may refer to your business. After that, take these words and generate a list of some of the popular search queries. This may seem like an easy task, however, it can be tricky. You should think of a sufficient number of these words and phrases while being precise. There should be no ambivalence as this will bring negative consequences and your website will end up on the screen of someone who is not even remotely interested in your business. So, take your time and think long and hard about this task from various different perspectives.
Boost your UX
User experience is essential for the success of your business. There is nothing more off-putting than a lagging and confusing website. We live in a very fast-paced reality and nobody has the time to browse through your website and admire its complexity. The website should be as simple as possible. It needs to contain precise instructions on how to reach your goal in the shortest number of steps. This is why setting the right structure of your website is so important. It dictates how easily your users will be able to get by. Of course, there is nothing wrong with having a good design and pretty details, as long as it does not complicate the user’s main objective. Apart from keeping things simple, try to work on the responsiveness and speed of your website. There are vital parts of UX. Think of yourself as a user and try to approach your own website from an unbiased point of view. This will help you see in what domain the UX of your business can be improved.
Analyze Google’s first page
Organic traffic refers to the number of clicks that are derived from the search engine, as opposed to paid ones. Naturally, the number of these clicks can be increased if your website is on the first page of Google since it is the only important one. It is only when we are truly desperate that we visit the second result page. In order to make it there, you need to work on boosting your organic traffic. Google your key words and phrases and take a look at the first result page. Analyze all the links that appear there and make notes on the content your website lacks compared to the first pagers. Moreover, if you see that none of the first pagers cover a certain niche you find important for the subject, make sure to add that to your content. This will make your content more valuable and in time, it will become more popular because of that missing piece of the puzzle.
Quality and consistency
SEO is being raised to a higher level every day. It takes much more effort than earlier to obtain the same results you would have just a couple years back. This is why you need to try hard to improve or even maintain your status. It is constant work where consistency is key. You need to publish content on a regular basis. However, you should not slack off, the quality of the texts matters and lowering it will definitely cost you your ranking. Have in mind that your posts need to be informative and offer a certain value to the readers. Without it, its value will be lost and that will leave consequences for your SEO.
Make it colorful
Monotony is something you should definitely avoid in your SEO strategy. You should always strive to bring color and dynamics into your website. Use plenty of images, charts and videos to illustrate the gist of your texts, the easier it is for users to understand, the better for your SEO. People rarely have time to read a huge text with no illustrations. Despite the possibility of the text being of supreme quality, it simply does not appeal to the public and it takes much more investment to dig into it. Instead, a shorter text with images that help demonstrate the very gist of the text will go a long way. In addition, this type of content is more attractive to the human eye and therefore, it is more likely to be read.
Link externally to credible sites
The links you use in your content say a lot about your business. One may think it is irrelevant and they would be wrong. The domain you link to affects how the search engine values your content. If this has not been your focus until now, it is high time it became one. Before posting any links, make sure they are relevant and authoritative. Any statistical fact you post needs to be justified with a link to a reliable reference. However, it would also be preferable that this reference is a popular one. Moreover, when inserting a link, always make sure that it actually belongs there.
SEO strategies are evolving over time and any serious business owner needs to stay on top of the trends in this area in order to stay ahead. So, regardless of whether you already utilize these tricks or not, there is always room for improvement.
6 Hot SEO Tips for New SMB Owners
New business owners often get overwhelmed by the number of things they need to do and set up. Once you dive into it, it seems like the list just keeps getting longer and it never ends. This is why it is important to do one thing at a time. Boosting your SEO strategy is quite an important one. Did you know that only 36% of SMBs have an SEO strategy? It may seem crazy, but this is actually good news for a young entrepreneur. If you work on your SEO, you will instantly be in the top 36%. Let’s see how you can go even further than that.
Keyword research
Firstly, you should think about your own product and your target audience. You need to ask yourself what your potential customers would type in their search engines while looking for the services your business provides. Start with listing all the keywords that may refer to your business. After that, take these words and generate a list of some of the popular search queries. This may seem like an easy task, however, it can be tricky. You should think of a sufficient number of these words and phrases while being precise. There should be no ambivalence as this will bring negative consequences and your website will end up on the screen of someone who is not even remotely interested in your business. So, take your time and think long and hard about this task from various different perspectives.
Boost your UX
User experience is essential for the success of your business. There is nothing more off-putting than a lagging and confusing website. We live in a very fast-paced reality and nobody has the time to browse through your website and admire its complexity. The website should be as simple as possible. It needs to contain precise instructions on how to reach your goal in the shortest number of steps. This is why setting the right structure of your website is so important. It dictates how easily your users will be able to get by. Of course, there is nothing wrong with having a good design and pretty details, as long as it does not complicate the user’s main objective. Apart from keeping things simple, try to work on the responsiveness and speed of your website. There are vital parts of UX. Think of yourself as a user and try to approach your own website from an unbiased point of view. This will help you see in what domain the UX of your business can be improved.
Analyze Google’s first page
Organic traffic refers to the number of clicks that are derived from the search engine, as opposed to paid ones. Naturally, the number of these clicks can be increased if your website is on the first page of Google since it is the only important one. It is only when we are truly desperate that we visit the second result page. In order to make it there, you need to work on boosting your organic traffic. Google your key words and phrases and take a look at the first result page. Analyze all the links that appear there and make notes on the content your website lacks compared to the first pagers. Moreover, if you see that none of the first pagers cover a certain niche you find important for the subject, make sure to add that to your content. This will make your content more valuable and in time, it will become more popular because of that missing piece of the puzzle.
Quality and consistency
SEO is being raised to a higher level every day. It takes much more effort than earlier to obtain the same results you would have just a couple years back. This is why you need to try hard to improve or even maintain your status. It is constant work where consistency is key. You need to publish content on a regular basis. However, you should not slack off, the quality of the texts matters and lowering it will definitely cost you your ranking. Have in mind that your posts need to be informative and offer a certain value to the readers. Without it, its value will be lost and that will leave consequences for your SEO.
Make it colorful
Monotony is something you should definitely avoid in your SEO strategy. You should always strive to bring color and dynamics into your website. Use plenty of images, charts and videos to illustrate the gist of your texts, the easier it is for users to understand, the better for your SEO. People rarely have time to read a huge text with no illustrations. Despite the possibility of the text being of supreme quality, it simply does not appeal to the public and it takes much more investment to dig into it. Instead, a shorter text with images that help demonstrate the very gist of the text will go a long way. In addition, this type of content is more attractive to the human eye and therefore, it is more likely to be read.
Link externally to credible sites
The links you use in your content say a lot about your business. One may think it is irrelevant and they would be wrong. The domain you link to affects how the search engine values your content. If this has not been your focus until now, it is high time it became one. Before posting any links, make sure they are relevant and authoritative. Any statistical fact you post needs to be justified with a link to a reliable reference. However, it would also be preferable that this reference is a popular one. Moreover, when inserting a link, always make sure that it actually belongs there.
SEO strategies are evolving over time and any serious business owner needs to stay on top of the trends in this area in order to stay ahead. So, regardless of whether you already utilize these tricks or not, there is always room for improvement.
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Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.
