Digital marketing is any form of marketing effort that you make online. It includes SEO, social media marketing, content marketing, lead generation, email marketing, etc.
In other words, digital marketing encompasses all the ways that brands use an electronic device or the internet.
This could include reaching out to potential customers on social media channels like Facebook or Instagram and generating web traffic through search engine optimization (SEO) best practices.
While businesses have been using digital marketing for years now, the advent of blockchain technology and crypto is about to change it.
What Is Blockchain, and How Do You Put Marketing Assets on It?
Blockchain is a decentralized system that allows secure transactions between multiple parties without a central authority. It works by adding new data blocks to an already existing chain of blocks. Transactions are immutable and verifiable using the blockchain ledger.
This ensures that transactions are transparent and trustworthy. The work of ensuring transparency and trustworthiness is shared among all participants in the network, further reporting on and validating any proposed transactions before they are added to the blockchain database.
Blockchain is the same technology that backs cryptocurrencies. Due to this revolutionary technology, many investors have started investing in cryptocurrency markets.
Due to the high influx of investors, cryptocurrency prices fluctuate sharply, making the market highly volatile. But what does blockchain or crypto have to do with marketing?
Why Is Blockchain Important to Marketing?
Blockchain has the potential to be a game-changer in the marketing world. It can help improve a company’s reputation and build trust with consumers, and it can help companies operate more transparently.
One of blockchain’s most important benefits to marketing is its ability to record information. With blockchain technology, records cannot be changed or deleted once registered in the ledger. This makes it reliable for marketers to record information like supplier data, customer data, etc.
If consumers know that their data is stored and protected by blockchain technology, then they will be more likely to trust the company with their information.
Another benefit of blockchain technology for marketers is making advertising more transparent. Blockchain could eliminate intermediaries between advertisers and websites so that advertising money goes where it’s supposed to go: into the hands of those who earn it through their hard work creating content.
Additionally, once an advertisement transaction has been completed on the blockchain ledger, both parties will have access to this information. Hence, there’s no question of what’s been paid for or what has been delivered. You can think of it as a bank statement. So, for instance, if there’s a transaction made in cryptocurrency, the ledger will record the time, the amount, and the cryptocurrency value during that time.
Finally, blockchain could allow consumers to control their data by choosing which companies or platforms see their data and at what price–if any price at all! This would be good for consumers because they’ll get compensated for giving up some privacy rights while also helping businesses obtain valuable consumer insights without violating anyone’s privacy rights too much (or at least not as much as other methods do).
Reducing Fraud and Increasing Trust
Here’s a common scenario in today’s world of digital marketing: You are looking for the best car battery. The first search result is from cars.com, but it seems like a page full of ads. So you scroll down to the next one and click on that, which takes you to Car Battery Advice (batteryadvice.com). This one is selling car batteries, but what’s going on? It turns out that Cars.com is an ad marketplace where advertisers can place ads that appear at the top of search results for specific keywords or phrases.
And this highlights how online advertising works now—you have to do your own research and figure out who the actual seller is while fighting through dozens of sites designed to trick you into clicking their ads along the way. That’s not good for consumers or sellers as both parties want more trust and fewer scams in online advertising and marketing.
That’s where blockchain comes in—it helps reduce fraud by creating an indelible record of all interactions between brands, publishers, vendors, and customers.
Blockchain technology allows anyone with access to the blockchain platform to see what has happened in every transaction. And once something is added to the blockchain, it cannot be changed because everyone with access can see it, too, so that any change would be immediately apparent.
Improving Efficiency and Transparency in Programmatic Advertising
As a result of blockchain technology, marketers can reduce the cost, increase transparency, and ensure security for their programmatic advertising. Using blockchain to automate and decentralize large portions of programmatic advertising will bring about numerous benefits.
Since intermediaries are not required to validate transactions on the blockchain, costs associated with mediators will be eliminated. As a result, publishers and advertisers will retain a more significant percentage of their revenue. This increased efficiency and cost reduction may also lead to increased revenue due to enhanced targeting capabilities and increased sales.
Blockchain-based systems also provide increased transparency since all parties have access to transaction data within the cryptographically secured system through hashing algorithms. In addition, the decrease in fraud provided by smart contracts will allow for further improvements in processes within digital marketing.
Blockchain has already impacted digital marketing, and the industry is only starting to understand the potential of this technology.
Many people think blockchain is just for cryptocurrencies, but it’s much more than that. Blockchain technology allows marketers to track and measure digital media spending in a way that was never possible before.
The blockchain is a distributed database consisting of records known as blocks linked together by cryptographic principles. The blockchain keeps track of each transaction chronologically and publicly, making it highly secure and reliable.
This means marketers can now use this technology to prove they’re getting what they pay for when buying ads online. Digital marketing relies heavily on data tracking and analytics, so having accurate information about ad performance will help marketers make better decisions about where to invest their money.
So far, we’ve seen some very encouraging results from companies who have implemented blockchain into their advertising campaigns: one company reported sales leads increased by 15% after switching from traditional methods like TV spots or billboard ads; another found out how many impressions its display banners were getting thanks to blockchain technology which allowed them to accurately measure impressions per user across platforms such as desktop, computers, mobile devices, etc.
